White Cube

Celebrating the RA birthday party by speculating on the future of the museum


2268 witnesses the complete shift towards a dematerialized world, thus the art museum has had to reinvent itself. The RA is a pioneer in this field with its creation of the ‘White Cube’, a simulation of an art museum that can be experienced individually.


The architecture of the space itself is conceptualized on the principles of the White Cube coined by Brian O’Doherty, while the art encountered is personalized; visitors can now choose what art movement they want to interact with when they enter inside the simulated space.


However, anything can go wrong with the virtual information revealed.


Arthur Cohen

Minju Lee

Featured in

The RA Birthday Party


3 Weeks



Unity prototype

Augmented Reality App

Installation and Experience


Inside the simulation

Unity Prototype